A Rupert Murdoch online property is almost guaranteed -by default- to get things wrong. The MySpace takeover of Imeem is no exception. Years ago, a colleague a got me early access to the then standalone desktop app that was Imeem. While it has made a rather wild evoltion over time, its eventual purchase by MySpace for what I thought was a woefully small amount was a sign of impending irrelevance.
My concerns materialized almost immediately after cementing of the deal; MySpace proceeded almost with all due haste replacing Imeem features with ads.